Senior Creative Copywriter

Seasalt Cornwall
Creative Arts, Design, Culture & Humanities, Marketing, PR, Media & Communications
Falmouth, Cornwall
Salary Details
Job Type
Closing Date
As Senior Creative Copywriter, you will produce creative and engaging copy that tells our customers stories about our product, brand and the Cornwall we love, in line with our Brand Values.

Job Description


At Seasalt we aim to excite and delight our customers and deliver a customer experience that is second to none. 

As the voice of our brand, you’ll be product and customer focussed and ensure we communicate consistently across all channels.

Key responsibilities

  • Act as brand guardian for our tone of voice (TOV) and review all copy across all customer touchpoints, ensuring we deliver consistency
  • Write engaging stories that our customers want to hear about and deliver these consistently across all channels
  • Conduct a TOV audit across our business and work across all teams to get a consistent TOV in the business
  • Write creative copy headers that work with our photography in an innovative way
  • Write persuasive, benefit-driven product descriptions that get to the heart of what our customer needs to know
  • Build good links with product teams with regards to key product benefits, design inspiration, USPs, technical information etc.
  • Continually improve our marketing material with consistent, up-to-date content.
  • Keep seasonal content sheets updated throughout the calendar and available for wider marketing team to use prior to launch
  • Create all product descriptions - making sure they are unique and optimised for each channel with persuasive copy that taps in to our customers' mind-set
  • Work closely with the Mutli-channel Retail team to ensure product descriptions are SEO and key-word friendly
  • Develop the copy for the launch of new products/ sub brands within each market/sector by providing relevant product and brand content
  • Support all aspects of proof reading and the maintenance of information accuracy and consistency across catalogues, websites, literature, lists, point of sale etc.
  • Contribute to brand tone training within the business, including Customer Services.
  • Provide innovative ideas to help drive the Brand forward and keep it ahead of the competition

What we’re looking for

An experienced copywriter with a strong creative eye, you’ll be a brand storyteller with a passion for retail and fashion. You’ll have a track record of working with Brand Guidelines and of working closely with other departments collaboratively. Technically, you’ll have extensive Microsoft Office skills and a knowledge of Photoshop and Adobe Creative suite would be an advantage.

 A stickler for detail, you’ll be dynamic and ‘hands on’, able to work on multiple projects simultaneously to a high standard. You’ll also have excellent organisational and time management skills, able to manage deadlines and use your initiative.

Company Description

Seasalt is a growing lifestyle retailer, situated on the beautiful Cornish coast, with 49 shops and 350 stockists around the UK. Being a Cornish success story is something we’re very proud of and with over 170 people based in our Falmouth head office, we’re one of Cornwall’s largest employers.

Other Application Details

In return we offer:

  • Generous Seasalt discount
  • Contributory pension
  • Seasalt Lifestyle – exclusive employee discounts and offers
  • Life assurance
  • Long service enhanced benefits
  • Childcare vouchers
  • Weekly yoga classes
  • Remote medical support
  • Partnerships with local wellbeing centres

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