Marketing Manager

Woof Wear
Agriculture, Animals & Plant Resources, Marketing, PR, Media & Communications
Bodmin, Cornwall
Salary Details
£28,000 - £35,000 per annum
Job Type
Closing Date
Working as part of a small friendly team you will be a key part of the management and development of the company as it moves forward.

Job Description


This is a fantastic opportunity to develop a new and crucial role for a very well established company and brand and to have a real positive impact on future business growth through the development of new markets, building on existing markets and the development of innovative new products.

Reporting directly to our Managing Director, you will have the opportunity to lead on both strategic and operational marketing, to develop the way we market our already renowned brand and products and how we develop and launch unique new additions to our range.

If you love horses, the role will also give you the opportunity to merge your professional skills with your leisure interests and passions for horse riding, equine care and sport.

Working as part of a small friendly team you will be a key part of the management and development of the company as it moves forward.

The role will predominantly be based in our offices in Bodmin and there will be the opportunity for some national and international travel to promote the company and its products at shows and events and to work with our key clients. 


  • Lead the company’s marketing strategy and activities
  • Work as a key member of the management team
  • Develop and implement strategic marketing plans and tactical / operational plans
  • Undertake market and customer research to inform new market and new product development
  • Support the development of new products from ideas generation and design through launch and ongoing marketing
  • Identify and develop new markets and build and develop existing markets
  • Support increased sales of all of our products
  • Liaise with and develop and maintain positive relationships with clients and other key people in our own business and other businesses the company works with
  • Develop copy and features for press releases, industry and equine / leisure / lifestyle and sports magazines and for marketing materials, social media and our website
  • Develop positive PR
  • Oversee social media content
  • Evaluate the effectiveness and impact of marketing activities
  • Develop and improve all aspects of marketing within the company
  • Identify and communicate USP’s effectively - with passion and understanding

Essential Qualifications and Experience and Attributes

  • Experience in a marketing role
  • Knowledge and experience of aspects of horse riding / ownership / care / equine sport
  • Ability to work at both a strategic level and operational level
  • Ability to build and maintain very effective relationships
  • Ability to work well in a small team
  • Creativity in communication; a problem solver with the ability to present technical product information, in an emotional way

Desirable qualifications and experience

  • Graduate or professional level qualifications in marketing or business
  • Experience working with leading brands
  • Experience working in the equine industry
  • Experience working in a growing and innovative business

Company Description

For more than thirty years Woof Wear has been at the forefront of equestrian protection and our products are valued equally by leisure riders and professionals.

Protection by design is our mantra and having the highest quality as standard at an affordable cost is a key philosophy. Great care is taken to ensure that every product meets tough international quality standards.

Having design and development at the heart of the brand, Woof Wear offer products that are hard-wearing and easy to care for and will be a staple part of kit for many years to come.  We have enthusiasm about the latest technology - we love to try out new materials and to embrace knowledge from different sporting disciplines in order to offer the best possible protection for customers and their horses

We see it as an essential part of our business to listen to our customers, and to implement suggestions from everyone out there ‘in the wild’. By incorporating testing and feedback from riders at local and international level, we develop trusted, practical and comfortable products for horse and rider.

From our offices in the beautiful Cornish countryside, we not only manage the design and development but also the delivery of goods all to destinations across the UK and internationally.

Through sponsoring equestrian organisations, teams and individuals we are able to contribute directly back into equestrian sport.

We are continually trying our best to become a sustainable business and operate in as environmentally friendly way as possible.

Other Application Details

Salary £28,000 - £35,000 plus benefits - statutory benefits and pension, 5 weeks holiday, flexible working 

Register  |  Login

European Union - European Regional Development Fund