Marketing Executive

Organisation
Doggy Day Care Cornwall
Reference
VAC-4243
Sector
Marketing, PR, Media & Communications, Sales, Business Development & Purchasing, Service Industries
Location
St Erth
Salary Details
£19,200.00
Job Type
Permanent
Closing Date
31/01/2019
An exciting opportunity for a Marketing Professional to join a flourishing multifaceted business in St Erth.The business champions customer service and quality care for four-legged friends, from day to day care to nutrition.

Job Description

Doggy-daycare-banner
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This role covers developing the business’s online Ecommerce website and services via building upon its existing SERP and PPC campaigns, proven previous experience in both will need to be demonstrated in order to be considered for the position.

Due to our remote location the ability to drive is a necessity.

Day to Day:

  • Assisting and monitoring PPC accounts and SEO activity on the websites, including keyword research and optimisation, page content creation, meta updates, rank tracking and strategies to drive online traffic to the website
  • Creating and proofing relevant blog content
  • Content creation - writing and producing content for products, ensuring all accounts are using the most up to date and correct information i.e shipping delivery and stock;
  • Assist with the design and production of web banners and adverts. Capture and edit photo and video content for use on YouTube and other online channels;
  • Source and develop regular content for posting onto social media sites, including updates on new products, sales promotions, campaigns and industry news; ensuring information is presented accurately and in a creative/engaging format;
  • Produce engaging product copy with multiple product images and videos, as well as care and advice, to guarantee an excellent shopping experience for our loyal customers
  • Upload new product listings to the site in a timely fashion in line with specified project launch dates
  • Ensure product copy is precise and includes all relevant details to increase click through and conversion, as well as minimise customer queries and product returns
  • Categorise and attribute products correctly so the customer can navigate to them easily
  • Review competitor sites and constantly benchmark our standards to improve the quality of our product copy
  • Assist off line & online campaigns – working to drive brand awareness and customer engagement.
  • Customer service, talking with customers and advising on purchases
  • Serving customers and dealing with enquiries
  • Stock management and ordering from key accounts
  • Taking bookings via the phone

Skills Required:

  • A real passion for online shopping and an eye for detail when it comes to visual product merchandising
  • Preferably worked within an online / digital department for a retailer or marketing group
  • Impeccable command of the English language, including spelling and grammar
  • Excellent verbal and written communication skills
  • Good understanding of websites across content, functionality and marketing
  • Experience of Adobe Creative Suite Software and Social Media management
  • Previous experience of Wordpress and Shopify
  • Previous experience of managing Social Media Accounts
  • Proven track record of working on Google Adwords and developing strategies for SEO
  • Ability to work under pressure and occasionally to short time scales
  • A can do attitude!

We also offer great benefits which include:

  • Excellent career opportunities/development
  • 37 hour working week
  • 28 days holiday per year
  • Negotiable working days
  • Staff discount on shop products

Company Description

Located on a former 13 acre golf course in St Erth Doggy Day Care Cornwall established in 2014 is designed to enable owners on their path to owning happy, healthy hounds. Doggy Day Care Cornwall has become renowned for creating a five star Cornwall Council rated home-from-home through its day care and home boarding service alongside its onsite shop and flourishing e-commerse website with its curated range of natural, wholesome dog and cat food brands. The business is focused on innovation and providing unparrelled service in what could be considered a traditional industry.

 

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