Marketing executive

Organisation
Lewinnick Lodge and The Plume of Feathers
Reference
VAC-3975
Sector
Creative Arts, Design, Culture & Humanities, Marketing, PR, Media & Communications
Location
Newquay
Salary Details
£16,000 pro rata
Job Type
Part Time
Closing Date
31/08/2018
The Marketing Executive is accountable to develop and evaluate the hotel’s marketing communications strategy including promotions, e-commerce, social media, graphics and collateral, within the brand identity.

Job Description

Primary responsibilities but not limited to:

·         Implement a Social Media programme using the hotels social media platforms e.g. Twitter, Facebook, Instagram

·         Manage all enquiries which result on Social Media.

·         Provide information updates on the above to Visit Britain/England or local DMO Tourism Offices

·         Update companies official LinkedIn page

·         Design engaging content through graphics, videos or work closely with an external designer.

·         Ensure the website is regularly updated (new menu’s/offers etc)

·         Using the full marketing mix for the company’s marketing communications

·         Assisting in writing copy for all marketing collateral, including brochures, letters, emails and websites.

·         Understanding the product and customer profile.

·         Monitoring ongoing campaign spend against the budget, keeping accurate records.

·         Producing an accurate summary of total spend at the end of a marketing campaign. ROI (Return on Investment)

·         Undertaking detailed ongoing analysis of marketing campaigns to ensure targets are met.

·         Assisting in the production of ongoing competitor analysis and reporting, with particular reference to pricing, presentation and promotion.

·         Manage the deadlines for advertising in magazines/radio – ensure all artwork submitted as requested.

·         End of each month provide a full report on social media analytics, google analytics, website clicks, ROI, overview of monthly events.

Secondary Responsibilites:

·         Perform any other related duties or special projects as requested.

·         Attend meetings and training sessions as required.

·         Understand the Hotel’s Health & Safety Policies.

·         Understand the Hotel’s Operational Standards of Performance.

 

Reporting Line:

·         Primary – Marketing Manager

 

Minimum qualifications:

·         Studying to graduate in: Social media, graphics, marketing and similar subject matters.

·         Should be socially interactive and flexible in their hours of work

 

Company Description

Lewinnick Lodge boutique hotel, restaurant & bar

A historic smugglers’ den and lobster hold that’s been transformed into a contemporary boutique hotel and restaurant. Perched on Pentire Headland overlooking the Atlantic. Teaming a world-class location with crowd-pulling food and designer accommodation.

A world away from Newquay, yet just a short stroll to Fistral Beach, as locations go it doesn’t get much better than this. A real hidden gem on the North Cornwall coast.

Our 17 boutique hotel rooms are designed by Guy Bostock and doused in neutral hues of Farrow & Ball, our spacious, contemporary suites beckon you to take a deep breath of sea air and relax.
Huge windows blur the boundaries between inside and out, bringing coastal panoramas to your bedside and allowing natural light to flood each room.

The Plume of Feathers, restaurant with rooms

Set in the picturesque Cornish village of Mitchell, mixing innovative modern style with traditional heritage, The Plume of Feathers is the most inviting of places with charisma and proper Cornish allure, ideal accommodation for a holiday in Cornwall and fantastic restaurant cuisine.

Bridging the gap between traditional Cornish dining and boutique B&B, The Plume of Feathers sits in an easy to find, central, location surrounded by fabulous Cornish countryside. Whether it is enjoying breakfast in the conservatory, lunch in the restaurant or dinner beside the roaring log fire, guests will be treated to local Cornish seasonal produce. 

Thoughtfully converted from the original barns, stables and hen houses to which their names allude, our 12  rooms are doused in neutral hues of Farrow & Ball and decked out with country-style furnishings.

 

Other Application Details

Please send your CV to Cherie O'Neill, marketing@hospitalitycornwall.com

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