Marketing Executive

Organisation
Watergate Bay Hotel
Reference
VAC-2344
Sector
Leisure, Tourism, Hospitality & Sport, Marketing, PR, Media & Communications
Location
Watergate Bay, Cornwall
Salary Details
£20,000 - £22,000 per annum
Hours of work
37.5 per week
Closing Date
27/10/2017
We have a fantastic opportunity for a Marketing Executive to join the team at Watergate Bay Hotel. You will support all marketing and sales activities within the hotel, including digital, print and online.

Job Description

watergate_bay_hotel

To assist the management of the day to day delivery of marketing administration and reporting, online, digital and printed marketing campaigns, PR,  all marketing assets including copy, photography and video, and all promotional activities. To support the Sales & Marketing Manager (S&MM) in their role.

What you will do on a weekly basis

  • Collect key metrics from the PMS (property management system), restaurant booking system, Google Adwords and Google Analytics each month to populate reports. Summarising where necessary to create meaningful data.
  • On a weekly basis collect restaurant cover data and guest package data from the PMS for short term forecasting..
  • Work with the S&MM, Design Manager and third party consultants to create advertising campaigns digitally and in print.
  • Work with the Digital Content and Social Marketing Executive to support the delivery to the social strategy.
  • Assist with photography and video projects as required.
  • Research and generate content for specific campaigns including social media, websites and print.
  • Assist in proof-reading print and online copy for accuracy and consistency
  • Help to regularly create and curate new and interesting content for the websites, blogs, newsletters and social channels.
  • Monitor our websites to ensure they are current, correct and refreshed and optimised for search engines, including bad links and 404’s using web manager tools, as well as updating SEO titles and meta descriptions and maintaining twitter cards, social descriptions, alt tags AMP and Instant Articles (where required).
  • Have complete understanding of Google Analytics and the conversions on the website including funnel, conversion and goal creation and analysis. Maintain the monthly reports accordingly.
  • Supply the PR team and journalists with key information and imagery where required.
  • Assist the Events Manager with the development and delivery of our annual events calendar, when relevant, including sponsorship, PR and promotion.

Company Description

The Venue

Owned by one family for two generations, Watergate Bay Hotel is as popular for the warmth of its hospitality as it is for its gorgeous location. The hotel today is a collection of fresh, contemporary spaces designed to connect you with the rugged coastline outside. Our sports school, Extreme Academy, helps you make the most of the surfing break on our doorstep. Inside is Swim Club, a secluded area including a 25-metre indoor pool, café-bar and treatment rooms. The hotel as we know it bears little resemblance to the original, built in 1904. Intended to serve as a railway terminus, the hotel later became an RAF Officers’ Mess before falling into disrepair. In the Seventies, it was given some love, with the Victorian building converted back into a 55-bedroom hotel. Families flocked to it for a traditional beach holiday. Some 40 years later and Watergate Bay remains a favourite with families, while appealing equally to couples and groups of friends. In 2001 the hotel embarked on a new era, opening year-round to reimagine its potential. Every phase of our evolution since has been informed by one vision: a ski resort on a beach. With the opening next door of Jamie Oliver’s Fifteen Cornwall; the development of The Living Space and Swim Club; and, later, the opening of our restaurant, Zacry’s, Watergate Bay Hotel has complemented its great outdoor offering with fine après surf. The result is a hotel whose unique location is matched by its service, its food and its atmosphere – or so we hope. We are constantly evolving and striving to improve the experience you’ll find here.

 

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