Head of Performance Marketing

Organisation
Target Agency
Reference
VAC-5441
Sector
Marketing, PR, Media & Communications
Location
Penzance, Cornwall
Salary Details
£35,000 - £40,000
Hours of work
Full time
Job Type
Permanent
Closing Date
12/02/2022
Target an award-winning performance marketing agency, are looking to fill their Head of Performance Marketing vacancy.

Job Description

Overview of role

You will be responsible for leading a newly established team of 2-3 juniors and driving performance across a range of biddable media channels, particularly paid search and paid social. This will involve working closely with our key clients directly and a range of wider stakeholders to ensure all campaigns meet our client KPIs and creates sustained advantage across brand, performance and commerce.

You must be data literate and confident using Google Analytics, Data Studio, Tag Manager & DV360. A strong analytical mind is vital and competency using Excel (VLOOKUPs, pivot tables, SUMIFs etc) as you will be providing meaningful insights and advice internally and externally.

The role represents a unique opportunity for an ambitious individual, as you will have the opportunity to evolve the agency’s paid media approach and processes from on-boarding through to reporting.

EMI (Enterprise Management Initiative) share options are available to high performance and exceptional applicants.

Reporting of the role

  • You will report into the Managing Director.

Responsibilities:

  • You will be leading on client contact and responsible for delivering best in-class performance and strategies across Google Ads (Shopping, Search, Display, YouTube, Performance Max), as well as TikTok, Facebook, Pinterest & Amazon.
  • You will work with our Client Services team to create proposals, pitch new business and develop growth roadmaps for our existing clients.
  • You will be responsible for managing optimisation of budget across channels, audiences, and creatives when a campaign is in flight to ensure we deliver on our objectives for any given brief. This will require close collaboration, clear decision making and leadership.
  • Lead and develop new processes to allow for agile deployment of budget across channels, reporting and daily, weekly and monthly optimisation and visibility checks. Formally document these processes and train your team in them.
  • You will input into and lead a cross channel test, measure, learn and optimise philosophy to ensure continual creation of insight to improve campaign performance.
  • You will understand the performance of campaigns at both a macro and micro level to ensure recommendations to clients are based on sound data and can lead to quantifiable growth.
  • You will regularly establish meaningful and engaging relationships with clients via email, video conference, Slack and in-person, ensuring they receive total transparency and are well informed.
  • You will work closely with other departments to help inform our approach to the wider system e.g. creative, client services, social and on occasion, a network of trusted freelancers

What you will need

  • Proven experience in a digital agency
  • Experience planning & buying on at least two of the following channels: paid search, programmatic, paid social or affiliates.
  • Experience working with eCommerce and/or tourism brands on performance marketing campaigns.
  • A highly analytical and outcome driven mindset with a passion for data, analysis and measurement.
  • An understanding of how to effectively interpret performance data to make effective optimisation decisions.
  • An understanding of all the variables that can be managed to drive performance improvements across brand and performance campaigns.
  • Experience in developing and implementing test and learn plans with evidence of scaling and reapplying insight across channels and clients.
  • Working knowledge of third party technologies such as Data Studio,
  • Confidence in addressing groups of people, with an ability to distil complex digital ideas into useable information
  • A collaborative nature who can successfully manage and unite multiple stakeholders and teams.

Why work at Target

  • 20 days annual leave, Christmas closing and all UK bank holidays
  • Extra holiday on your birthday
  • Flexible working with home/office hybrid
  • Fast-track progression, personal development plans and individual training budget
  • State of the art equipment
  • Regular team nights and days out
  • Free healthy snacks, breakfast items, coffee and beer
  • Opportunity to travel

Company Description

Target is an award-winning performance marketing agency with a creative edge for ambitious brands and rapidly scaling businesses.

We combine the best minds in social, search and data with impactful creatives to deliver campaigns that achieve quantifiable business results, which both client and agency can measure in a very specific way.

We are a small but dynamic team based out of our office in Penzance, Cornwall. We also have co-working space in Waterloo, London.

Target operates in both regional and international markets, and proudly represents clients such as Elbow Grease, NHS, Northcoders and City of Bristol College.

The agency has grown its revenue by more than 120% Y-o-Y for the past two years, and we now seek to scale our team and client roster in 2022 to become the most sought-after agency outside of London for eCommerce and tourism brands.

Other Application Details

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