Event Audience Acquisition Executive

Job Description

Overview of position

MarketforceLive is a London-based company with an office in Clerkenwell. Their Head of Audience Acquisition is based in Cornwall and runs the team remotely. A large proportion of the team work remotely from the Cornwall & SW area, and the rest of the team are London based, and have a hybrid role of working part from home and part in the office. The Audience Acquisition team work on virtual and in-person roundtables, in-person conferences and VIP events using company laptops and Ring Central telephone systems provided by MarketforceLive.

For our Cornwall & SW team members, we have a regular Cornwall co-working day each month (and team socials), but mostly work remotely (unless working at our events or visiting the London office). The rest of the London based team work at least 2 days in our London office and the rest of the week remotely. The Audience Acquisition team are responsible for the signing up of delegates for our events and growing our audiences at both our in-person events and our online digital events, as well as building strong relationships with our clients.

Primary Role:

• Contacting and building relationships with potential clients to promote attendance at our conferences
• Meeting or exceeding daily KPIs including call times and number of opportunities.
• Close adherence to company standards when dealing with clients
• Achievement of personal and event targets
• Accurate recording of activities within Salesforce CRM system
• Practicing the agreed MarketforceLive sales methodology
• Attending project and sales meetings for the relevant events and giving feedback

Secondary Role:

• Attending in-person events when required, these may include overseas destinations (Europe, Asia, USA)
• Gain feedback at the event and post-event sales rebooking
• Identify and communicate any potential opportunities for additional events or sponsorship
• Maintaining company best-practice when using Salesforce
• Ensuring client data is accurate and updated when necessary

Skills required to join the audience acquisition team:

• Excellent telephone manner and communication skills
• Excellent time management and organisational skills
• Perseverance and dedication akin to a sales role
• Sales experience or experience in a similar role preferred
• Ability to hit deadlines and must be target-driven
• Flexibility to work different time zones (some events are USA or APAC based)
• Good team player
• Good copywriting and IT skills
• Ability to learn new IT systems
• Confident personality- speaking to high seniority of contacts (Chiefs, Directors, VPs, Heads etc)
• Educated to degree level is preferable but not essential

Company Description

MarketforceLive is an inclusive global B2B events company offering bespoke marketing solutions, conferences, webinars, training courses and executive roundtables. We have been producing cutting-edge events and content within Insurance, Banking, Utilities, Energy, Technology, Transport, Logistics, Innovation, CX, Economic Regulation for over 30 years. Please see our website https://marketforcelive.com/

Other Application Details

Salary & Package

• Permanent & full-time (9-5.30 with 1 hour lunch)- these hours may change according to time zones of events
• £22,000 per year basic salary for Cornwall & SW or £24,000 basic salary for London + competitive commission structure
• Basic salary reviewed on an annual basis
• Commission is uncapped- potential to earn upwards of £8,000 in commission annually giving you an OTE of £30,000-£32,000
• Full-time remote/working from home position
• Regular in-person team meet-ups with Cornwall colleagues
• Use of company laptop and telephone calling system
• 20 days holiday (rising by +1 day per full year completed & up to a maximum of 25 days)
• Bank holidays are gifted on top of your holiday allowance
• Travel and hotel expenses for any visits to London office or events (both UK and abroad)
• Opportunity to work in our London office when visiting
• You will be on a government auto enrolment pension as part of your package
• You will also be assigned a mentor to support you during your time at MarketforceLive**

Are you interested in joining the team? Curious to find out more?

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