Event and Social Marketing Coordinator

Organisation
YTKO Ltd
Reference
VAC-4531
Sector
Marketing, PR, Media & Communications
Location
Pool, Cornwall
Salary Details
£20,000 - £22,500
Hours of work
Full Time Hours
Job Type
Contract
Closing Date
30/08/2019
We are looking for an organised, creative and highly capable Event and Social Marketing Coordinator to join our team.

Job Description

Generic role of post:

Supporting and assisting the Event and Marketing Manager with the overarching marketing and events activity for the Outset Cornwall programme, including research to be included in the annual strategy, community outreach projects, PR, general programme promotion, copywriting for print and e- marketing, aspects of event planning and execution, social media and online activity and management of all marketing resources.

Specific duties:

  • Maintaining a comprehensive understanding of the various target audiences and tailoring communications appropriately to achieve the aims of the programme
  • Ensuring consistent, relevant and well-targeted tone, style, layout and content on all copy
  • Work proactively with clients to capture content for ‘success stories’ (case studies); including interviewing, taking photographs, obtaining quotes and testimonials from private and public sector partners, and circulating final documents to relevant contacts (including the press and ERDF media offices)
  • Plan and deliver a range of events, including client networking events, major annual trade fair event, and our B2B and B2C client competitions throughout the year
  • Maintain the programme’s online presence via the website, monthly e- blasts (client and stakeholder) and all social media channel
  • Maintain accurate records and manage the marketing CRM system, drawing down reports on a monthly basis, and conducting client analysis where required
  • Analysis of our impact and reach on google and facebook
  • Comprehensive, accurate and regular data analysis
  • Support the development of themed campaigns throughout the year using relevant media, messages and activities to generate a strong pipeline of new clients
  • Deliver some elements of marketing related training to clients and staff.
  • Deliver excellent client service at all times to both clients, fellow team members, partners and funders, maintaining strong working relationships with a range of key stakeholders
  • Support CEM Team to ensure their sessions are viable, with last minute promotions if required
  • Supporting Programme Director in maintaining Outset Cornwall as a Flagship project
  • Additional duties may be required on an occasional basis at the direction of the Programme Director
  • Some evening and weekend working will be required

Person Specification:

Experience

Essential:

  • Relevant commercial, academic or vocational experience
  • Exposure to working within complex partnership settings
  • Experience of marketing communications delivery across the mix
  • Relevant previous experience and/or qualification in a marketing function
  • Event coordination expertise
  • Strong in Microsoft Office software

Desirable:

  • Experience of working with other stakeholders in a funded project
  • Experience of working with business support agencies, public and private sector organisations
  • Experience of writing and delivering training in relation to marketing, social media and events Personal Attributes and Qualities

Essential:

  • A fast learner who is able to accurately adapt their communications to suit various audiences
  • Literate, with excellent, demonstrable communication skills, written and oral
  • A confident and articulate speaker
  • Able to take a positive and optimistic approach to working in the community and developing our clients
  • Good organisational/administrative skills
  • Self motivator
  • Team player
  • Excellent interpersonal and people skills
  • Confident
  • Ability to take the initiative and to work independently
  • Compose and unflappable
  • Flexibility, adaptability and a willingness to embrace processes of change and development

The YTKO Group is an equal opportunity employer and welcomes applications from all candidates fulfilling the job requirements, regardless of race, age, gender, sexual orientation, religion or disability. 

The Outset Cornwall 4 contract has not yet been contracted. We anticipate it starting in August 2019. It is funded by the European Regional Development Fund, all the above roles are dedicated to the project and should the project go to funding agreement, they will be fixed term until 31st July 2022.

ERDF-Logos

Company Description

YTKO, one of the UK’s leading providers of enterprise support, are looking for some great people to join their Pool-based team delivering Outset Cornwall 4, a European Structural Investment Funded programme supporting people to start up their own business.

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European Union - European Regional Development Fund