Email Marketing Assistant

Creative Arts, Design, Culture & Humanities
Salary Details
Circa £18,000 - £21,000 per annum
Hours of work
Job Type
Closing Date
Frugi, the UK’s bestselling organic childrenswear brand, is looking for an Email Marketing Assistant to join our brilliant team in Helston, Cornwall.

Job Description



About You

You are a dynamic character who wants to gain a wide spectrum of marketing and ecommerce knowledge. With a background in digital marketing you’ll be experienced in running email marketing campaigns to attract new customers and inspire current ones to purchase again. You’ll be brimming with ideas to continue to improve our communication to customers and improve the online customer experience. You’ll be computer literate and super organised with excellent time management skills and the ability to work in a fast-paced environment with tight deadlines.


Your Role in a Nutshell

This role is about looking at all the different ways we interact with our customers (current and new), ensuring we are creating engaging content and marketing campaigns that make people fall (and stay) in love with Frugi! You’ll be helping to ensure the Ecommerce business delivers a world class experience and our brand is consistent across all platforms with engaging content. You’ll be helping to ensure the brand has a constant stream of brilliant content through our marketing campaigns. You’ll live and breathe our vision and values making sure the Frugi customer is always at the heart of everything you do. 


Your Key Responsibilities

  • Owner of the Day-to-day management of email campaigns in collaboration with the ecommerce & marketing teams.
  • Own & brief in our email marketing full year calendar.
  • Tracking and reporting on results of email campaigns weekly & monthly.
  • Support Ecommerce & Marketing Director in overall company marketing strategies.
  • Responsible for referral campaign and aligning incentives to deliver growth.
  • Responsible for co-ordinating the parcel inserts program and reporting back on the performance of these campaigns.
  • Responsible for keeping up to date the business marketing plan.
  • Review and present competition monitor.
  • Work on initiatives and campaigns to drive revenue, ROI and the recruitment of new customers.
  • Compile and analyse data from a range of systems and sources (Google Analytics, internal software) to create bespoke reporting, analysis and interpretation.
  • Ensure all activities are effectively communicated to all relevant parties.
  • Support with the creation of relevant briefs for the Brand team as per the agreed timescales.
  • Contribute new and innovative ways to drive the business forward and improve the customer journey.
  • Ensure all activities comply with GDPR regulations.


Essential skills

  • You’ll have a passion for ecommerce and digital marketing, keeping yourself up to date with the latest industry developments.
  • You’ll be commercially minded and understand the requirement to deliver a solid ROI.
  • Your analytical skills will be honed, and you’ll be able to present data and findings in a clear and logical manner.
  • You’ll having a working knowledge of Google Analytics and quick to learn bespoke in-house systems and platforms
  • You’ll have superb attention to detail – nothing will get past you! An excellent eye for detail and an ability to proofread and edit text, and to ensure that communications follow our core messaging and brand guidelines
  • You’ll be adaptable and flexible, a creative and innovative thinker and ‘out of the box’ problem solver.
  • You’ll be able to build solid working relationships internally and with external suppliers and work collaboratively as part of a team.
  • You’ll be super organised with excellent time management skills and the ability to work to tight deadlines and the ability to prioritise work and multi-task.
  • Ometria email systems or equivalent is desirable.
  • Confident and skilled in managing data using MS Excel.
  • Excellent written and spoken English language skills.
  • Ability to communicate and forge interdepartmental relationships.

Company Description

About Frugi

Frugi is the UK’s bestselling organic childrenswear brand, proving that ethical and organic clothing can be bright, beautiful and successful! The company was born in 2004 and continues to grow at 25% every year, selling through a rapidly expanding network of over 500 stockists in more than 50 countries worldwide.

We strive to be ethical in everything we do, each year donating 1% of our turnover to our Little Clothes BIG Change charity project which includes a children’s charity, the Cornwall Wildlife Trust and an orphanage in India.

Over the last 12 months we have been earmarked by The Sunday Times Fast Track Ones to Watch list, received GOLD in the Healthy Workplace Awards, expanded to more than 80 permanent team members with even more joining us for our busy seasons, grown our turnover to £10m, donated over £100k to charity, and eaten a lot of pasties (and cake!).

We strive to be the most fun, desirable and trusted clothing brand on the planet, but this is only the start of it…

Other Application Details

What’s in it for you?

  • We’re offering a full time, permanent contract.
  • We’ll invest in you with a competitive salary, circa £18,000 - £21,000
  • We offer fabulous career progression and development opportunities. As we grow, you’ll grow too!
  • To help save for your future you can join our company pension scheme.
  • A share of the profits - if we have a good year we’ll share it.
  • You’ll get a great discount across our fantastic range.
  • We’ll invite you to take part in our healthy workplace activities such as lunchtime walks, yoga, etc.
  • We hold regular company events organised by our very own Frugi Fun Committee.
  • We provide a slightly bonkers but very fun and exciting environment to work in.


How to Apply

Send your CV and a covering letter stating why you are exactly the right person to join our team to Your covering letter is the perfect opportunity to showcase your personality and understanding of all things Frugi – so go for it!!

Closing date: 31st January 2020. We’ll be interviewing as we go along, so the role may close earlier than advertised. The early bird catches the worm!

Important: All applicants must have the right to live and work in the UK at the time of submitting your application; unfortunately, Frugi are not licensed to sponsor overseas workers.

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