Job Purpose – Develop and implement a strategy for the commercial and heritage side of “Trenance Cottages”. Seeking bold new opportunities for generating income and raising the profile of the Heritage Cottages. Achieving a sustainable basis of operation.
Scope of the Role
• Development of the business
• Identify and develop unique opportunities and procedures for income generation
• Develop high quality business plans, which are deliverable and financially viable.
• Initiate a sponsorship programme
• PR and Marketing “Trenance Cottages”
• Writing the evaluation for HLF
• Work as part of a small team
To develop the commercial activities of “Trenance Cottages” so as to maximise revenue consistent with the Trusts aims of advancing Heritage and Education through the protection of Trenance Cottages
To lead on marketing and promoting “Trenance Cottages” (both existing markets and new markets to be developed) using all available media, including digital, print and face to face contact.
To produce high quality business plans.
To report on the progress and achievement in relationship to targets agreed with the trustees.
To develop a sponsorship scheme and identify and contact sponsors.
Required Knowledge, Skills and Experience
Knowledge and experience of local commerce
Goo understanding and sound knowledge of financial and business practices
Understanding of customer environments
Educated to degree level or equivalent
Experience of working in a small scale third sector environment
Commitment to a learning and social enterprise culture.
Knowledge of wider issues within heritage, cultural and tourism sectors
Understanding how membership organisations work.
Awareness of Heritage Lottery Fund projects in the region
Self-motivated, able to work on own initiative and prioritise time commitments.
A dynamic, motivated creative, innovative and energetic approach.
Excellent interpersonal skills and ability and willingness to work and communicate. effectively with a volunteer board of Trustees.
Good networking skills, including digital and social media.
Attention to detail.
Good understanding of basic financial control and budget keeping.
Working at supervisory level in interaction with the general public.
Day to day business management in a small- scale setting.
Responsibility for income generation activities.
Marketing and promotion on a small budget, including use of digital/social media.