Data Analysis & Insight Specialist (Google Analytics)

3WhiteHats Limited
IT & Information Services, Marketing, PR, Media & Communications
Falmouth, Cornwall
Salary Details
Between £18,000 and £28,000 per annum
Job Type
Closing Date
3WhiteHats is a digital marketing agency that prides itself on being technical, innovative and fun. Data is central to everything we do and we're in the lucky position of growing a new Analytics & Insight team at our waterside offices in Falmouth.

Job Description


3WhiteHats is a digital marketing agency that prides itself on being technical, innovative and fun.

Data is central to everything we do and we're in the lucky position of growing a new Analytics & Insight team at our waterside offices in Falmouth. The work this team does is relevant to all our clients, however we also have a number of super-exciting Analytics specific projects we are currently executing.

We're looking for someone to immerse themselves in the data generated by our campaigns and our clients' websites. The Data Analysis & Insight Specialist needs to be a naturally inquisitive character, questioning data and creating insights our marketing teams can act upon.

Digital marketing is about informed experimentation. We use the test > measure > optimise mantra in all our campaigns to drive data-led creative thinking: do more of what works and adapt what isn't.

When you've established yourself with us, this is very much a growth role. We will support you with training, exposure to our global-clients and in such a new team, the opportunity for your career to grow as fast as we are.

If successful, you will join us in our enviable harbourside offices in the beautiful town of Falmouth, Cornwall and will be working within a growing, close knit team of lovely, like-minded Digital Marketing specialists.

What you will do.

The role will be client facing and your typical day-to-day duties will include:

  • Analyse datasets, primarily from Google Analytics.
  • Developing analytics & measurement strategies for clients.
  • Working with clients to understand their analytical requirements.
  • Designing analytics strategies to help meet these requirements.
  • Implementing tracking within Google Tag Manager.
  • Auditing and refining client Google Analytics accounts.
  • Working with clients to ensure our recommendations are implemented successfully.
  • Training clients and team members in Google Analytics.
  • Working closely with our SEO and Paid teams to help track and monitor client KPIs.
  • Meeting with our global clients, either by phone, email or face-to-face.
  • Building reports and dashboards to meet our client requirements.
  • Being flexible, proactive and able to take on additional/ad-hoc duties as required to meet the needs of the business.

Your skills.

For the role, you'll definitely need the following:

  • A curious mind that loves numbers, problem solving and relating this to a bigger picture.
  • Basic understanding of JavaScript fundamentals.
  • A love of a data and a mind set that always digs deeper.
  • Ability to draw an hypothesis from data and translate this into actionable tests.
  • Strong communication skills, especially around articulating complex problems.
  • Creative and strategic in your thinking, mapping insight to the real-world.
  • A passion for understanding the constant development in how we use websites and the internet.
  • Strong Microsoft Excel skills.
  • Maintaining attention to detail and organisation whilst working across multiple client projects and campaigns.

Whilst the following aren't requirements, it would also help your application if you had some of these too:

  • Ability to code, especially in Javascript.
  • A degree in a subject that depended quantitative and qualitative analysis.
  • Statistics qualifications.
  • GAIQ Qualification.
  • Agency/client experience.
  • Experience of other reporting platforms, such as Adobe SiteCatalyst, or other dashboarding systems.
  • Track record of managing projects.
  • Full UK driving license.

We're looking for the someone who wants a growth role in analysis, in the digital industry. But it's not just skills we're looking for - were a small, close-knit team so it's about finding the right fit for our culture too. If you think this is you, please apply right away.

Company Description

We’re 3WhiteHats, a digital marketing agency that likes to do things a bit differently. We take the fuss and frustration out of digital marketing, and keep our clients smiling with our flexible, creative and technical approach. We focus on simplifying the complex, and delivering results in an original and refreshingly straightforward way.

What do our clients say about us? They tell us we’re more proactive, we go further, work harder, and deliver more. And that’s how we help them get found and be happy.

To consistently drive results, we always craft bespoke strategies around specific client briefs. Every campaign is different, but one thing always stays the same: we’re always white hat. And we’re always fully transparent. That’s two things, actually…

Other Application Details

The salary is negotiable, but we anticipate the ideal candidate to receive between £18,000 and £28,000 salary per annum, alongside a host of other benefits:

  • 25 days holiday, plus an additional day for each year served, up to 30 days. (Plus bank holidays!)
  • Beautiful harbourside offices, with our very own beach and company paddleboards.
  • Friendly, inclusive and active working environment.
  • An annual training budget for you to spend growing your knowledge how you wish.
  • A growing company that will continue to adapt with you - we're still a small agency, so it's a place where you'll see the impact you bring every day.
  • Plenty of group exercise, fresh fruit and fun, including delicious team lunches together every Friday.

Closing date for applications is Friday 23rd March.

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